Our Business Model

We don't usually try to toot our own horn on our blog posts. In fact, we typically try blog about ideas that are more pertinent to other businesses and economic and social conditions. But I thought this might be a good time to let all of our customers and clients know where Beacon Marketing Consultants stands in these turbulent times.

I'm proud to say that like a lighthouse, Beacon stands strong in the storm and is still shining brighter than ever. Our product division has grown very well over the past year and we have been able to help dozens of small business owners start, sell and maintain their product lines in areas all across the country. We have done pro bono work for organizations in Africa, in Haiti and provided assistance and relief for local and international charities. One of our main initiatives in 2011 will be to provide much needed help for women in Kenya to start their own businesses. In short, we are growing in ways we never dreamed possible.

Many obstacles remain however. Like all businesses we have had to cut overhead costs which has meant taking on fewer clients and advocating against many new ideas and products at least until the economy improves, we have had to keep smaller inventories, ship fewer orders and have had less feet on the ground to grow sales in many areas. While we don’t' expect these obstacles to remain permanent, they do allow us, like many other businesses, to give pause regarding the future and what it means for growth. As the unemployment numbers show, growth will be slow.

The same holds true for Beacon. Still the indomitable spirit of our employees and clients- their hard work, effort, determination and sacrifice is what make all business great. We do not believe in "trimming the fat" because we do not believe that even in the best of economic times that companies, including our own, should be "fat." Our business model has always been growth. Our growth is spurred not by increasing costs, but by increasing our talent and selectively taking on customers and clients who have the desire to succeed and who benefit from our products.

It is always difficult to grow a business in an environment such as this, but that never means that we stop growing. We may not be able to rent or buy new property, increase or customers and beef up our inventory as robustly or quickly as we'd like, but our less tangible qualities can shine through. Qualities like creativity and efficiency never stop even when growth is slow.

For these reasons and many others, I strongly recommend that if you are ready to make the jump into the market place with a new idea let Beacon Marketing Consultants help get you started. If your business is looking for quality, low-priced products look no further than Beacon Imports. And even if the time is not right for you, we're still Beacon and we'll be here when the storm is over.