The Lighthouse



Tuesday, July 15, 2008

The Future of Consumer Discretionary Income

I don't buy into the hoopla about high gas prices being "here to stay." Sure, they may be around for the foreseeable future, but our children will be scratching their heads over why we in aught eight, used this primitive form of fuel to power our entire economy, our entire world. Alas, we are here, they are the future and how they spend their futuristic dollars is what we should be thinking about presently.



The future of your business rests on how you look at the way your customer will need your product in the years to come. This includes not only how they will use your product, but how they will get your product. Recent Beacon Consultant studies found some very interesting trends that have led us to a few new tweaks in our iSales platform. Among them:



1. While fossil fuels may run out, silicone never will. In other words, the materials used to make and build computers and Internet hardware cheaper, faster and more convenient are abundant and there is nothing stopping us from using those materials.



2. While silicone will always be abundant, time will never be. The rise in smaller, cheaper and faster computing devices are based on demand for these convenient items (the iPhone is a great example). This demand is rooted in the fact that people (including your customers), have less and less time to do the things will allow them to notice your product.



3. More and more orders in the giftware, home decor and floral industries will be placed online based on increased demand for time and abundance of computer networking devices. If you are not already online, you have missed the boat. If you are actively marketing online, you are sailing along. If you are selling online through your own website, you are at the helm. If you are engaging in cross-platform selling to a variety of web vendors, you are captaining a fleet towards the future.


Want to take advantage of these trends, check out our iSales platform on our website.

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